Top 7 White Label SEO Software Platforms for U.S. Agencies in 2025

July 3, 2025 Rahul

Struggling to scale your SEO services without growing your team? You’re not alone. In 2025, more than two-thirds of digital marketing agencies in the U.S. will rely on white label SEO software to handle client needs without burning out their staff or budgets.

These tools let you offer pro-level SEO services—like audits, backlink tracking, and rank reports—under your own brand name, giving clients a seamless experience and your agency more credibility.

As the SEO industry heads toward a projected $122 billion market size by 2028, finding the right software isn’t just helpful—it’s essential. In this guide, we’ll break down what white label SEO software is, how it benefits U.S. agencies, and our top 7 tools to help you grow faster in 2025.

What Is White Label SEO Software?

White label SEO software allows agencies to resell SEO services or tools under their own branding. You get access to ready-made SEO dashboards, reports, and client portals, but everything is presented with your agency’s name, logo, and colour scheme.

Clients get professional insights. You get all the credit, without doing everything in-house.

Most white label platforms include:

Rank tracking (by keyword and location)
Website audits (technical SEO)
Backlink monitoring
Competitor analysis
Local SEO tools (citations, reviews)
Automated branded reports

If you’re handling multiple clients, these tools help you scale, save time, and maintain consistent reporting, without hiring more staff.

Why U.S. Agencies Love White Label SEO Tools

Here’s how your agency can benefit:

Grow Without Hiring – Offer more services without building a full in-house SEO team.
Build Your Brand – Every report and dashboard looks like it came from your agency.
Save Time – Automate data collection, analysis, and monthly reporting.
Earn More – Resell SEO services with built-in profit margins.
Deliver Real Results – Use reliable tools that improve rankings, traffic, and visibility.

Let’s look at the 7 best white label SEO software platforms that U.S. agencies are using in 2025.

1. SE Ranking

Best for: Mid-sized agencies needing keyword tracking and competitor insights

SE Ranking is known for its clean, intuitive dashboard and deep competitor analysis. You can fully brand your client reports and dashboards with your logo and agency colors.

Standout Features:

Daily SERP tracking across all major search engines
Backlink and website audit tools
Branded reports and dashboards
Custom domain & logo options

Starting at: $52/month
Free trial: 14 days
Pro: Fully customizable branding
Con: Limited historical data in the entry plan

2. BrightLocal

Best for: Local SEO agencies serving small businesses

BrightLocal is tailored for U.S. agencies offering local SEO—think dentists, HVAC companies, salons, or law firms. It simplifies citation building, review monitoring, and GBP (Google Business Profile) tracking.

Standout Features:

Local Search Grid & citation builder
ActiveSync for consistent NAP info
White label client reports
Review and reputation management

Starting at: $29/month
Free trial: 14 days
Pro: Best-in-class for local SEO
Con: Limited content SEO tools

3. Semrush Agency Kit

Best for: Agencies offering SEO + PPC + content marketing

Semrush is a household name in SEO, but their Agency Growth Kit takes it a step further, offering white label reports, a client portal, and lead-gen tools.

Standout Features:

SEO, PPC, and social media data
Branded Looker Studio dashboards
Keyword gap analysis
Lead generation widgets

Starting at: $139.95/month
Free trial: 7 days
Pro: All-in-one agency toolkit
Con: Higher learning curve

4. Moz Pro

Best for: Agencies that prioritize keyword strategy and domain authority

Moz offers a powerful set of tools for agencies focused on keyword research and on-page SEO. While it doesn’t offer a full white-label portal, it lets you export branded reports.

Standout Features:

Keyword explorer with SERP analysis
Domain authority & backlink tracking
Branded PDF reports
Site audits and page optimization tips

Starting at: $99/month
Free trial: 30 days
Pro: Clean interface, trusted metrics
Con: Limited branding & integration options

5. Ahrefs

Best for: Backlink analysis and SEO audits

Ahrefs is a powerhouse for SEO data and is especially loved by agencies doing deep link analysis. Though it’s not fully white-labeled, it offers branded exports and detailed audit data.

Standout Features:

Backlink and referring domain explorer
Keyword ranking tools
Site health audits
Content gap analysis

Starting at: $129/month
Free trial: Not available (limited free tools)
Pro: Best backlink tracking
Con: No full white-label client portal

6. DashThis

Best for: Simplified client reporting

DashThis isn’t a full SEO tool—it’s a reporting dashboard. But if you already use tools like GA4, GSC, or SEMrush, you can pull in all the data and create beautiful, white-labeled reports.

Standout Features:

Drag-and-drop dashboard builder
30+ integrations
Custom logos, colors, and client URLs
Automated delivery & scheduling

Starting at: $39/month
Free trial: 15 days
Pro: Super easy to use
Con: No SEO tools—just reporting

7. Vendasta

Best for: Agencies selling multiple digital services (SEO, web design, PPC)

Vendasta is a white label platform for full digital agency operations. Sell and manage SEO, listings, web design, and reputation management—all in one place, under your brand.

Standout Features:

White label marketplace
SEO audits, listings, and review tools
Branded client dashboard
CRM and pipeline management

Starting at: Custom pricing
Free trial: Available upon request
Pro: Great for scaling multi-service agencies
Con: Not ideal for SEO-only businesses

How to Pick the Right SEO Software for Your Agency

Here’s what to look for before making your final choice:

Match it to your clients – Local businesses? Go with BrightLocal. E-commerce? Choose Ahrefs or SEMrush.
Check customization options – Can you add your logo, colors, and even use your own domain?
Start with a free trial – Always test it out to see if it fits your workflow and goals.
Check customer support – A helpful onboarding team can save you hours of frustration.

Scale Faster with White Label SEO Services from Mount Web Technologies

At Mount Web Technologies, we help agencies like yours grow with ready-to-go white label SEO services—from keyword research and content writing to link building and monthly reporting.

Let us do the heavy lifting, so you can focus on what you do best: growing your business and wowing your clients.

Get fully managed SEO campaigns
Access white-labeled dashboards
Receive custom-branded reports
No hiring, no stress, just results

👉 Book your free consultation today and start offering SEO services under your brand, powered by pros.